Preparing to Lead in Today's Networked World

THEIR MAJOR IS SO NEW THEY DON'T YET HAVE A TEXTBOOK.

These freshmen are pioneers in the world’s first undergraduate curriculum that comprehensively studies the ever-evolving interplay of technology and people that is revolutionizing our lives.

Can buying habits make eBay work better? How will Facebook build communities five years from now? What is the science underlying social networks? For high-achieving digital natives inspired by questions like these, Penn’s new Rajendra and Neera Singh Program in Market and Social Systems Engineering (MKSE) is a perfect fit. Its interdisciplinary environment combines rigorous training in computer science and systems engineering with hands-on investigations into today’s interconnected markets and social networks, preparing students to become business and technology leaders — all on Penn’s urban campus, where schools and top faculty in science, engineering, sociology, and business are in close proximity.

“Not everyone can be the next Steve Jobs, Bill Gates, or Mark Zuckerberg,” says Mark Davis, ENG’15, “but my fellow classmates are smart, driven, entrepreneurial-minded. Penn’s MKSE program cultivates the kind of big picture thinking where anything is possible.”

photo:
[FROM LEFT] Mark Davis, ENG’15; Susan Greenberg, ENG’15; and Abhishek Gadiraju, ENG’15. Mark, who developed an interactive teacher-student website in high school and is now at work on a start-up project with fellow MKSE students, is the recipient of the Goldman Sachs Gives Engineering undergraduate scholarship.

SUPPORT INNOVATIVE TEACHING AND LEARNING AT PENN.
Raising funds for curricular innovation across our 12 schools is critical for Penn students to lead in today’s complex, globalized world.

more about Rajendra and Neera Singh's gift >